Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005. Still, usage among those 65 and older has more than tripled since 2010 when 11% used social media. Age differences: Seniors make strides – Young adults (ages 18 to 29) are the most likely to use social media – fully 90% do.
In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.Īcross demographic groups, a number of trends emerge in this analysis of social media usage:
MALE SOCIALITE GROUP FULL
In many previous Pew Research reports, the share of social media users has been reported as the proportion of internet users who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. 1 At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans. No data are available for 2007.Ī special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013. Social Networking Use Has Shot Up in Past Decade Year
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